Fractional CMO · B2B SaaS · PE-backed
Bridging the gap between
boardroom targets
& GTM execution.
I embed with B2B SaaS teams at the moment they need CMO-level GTM thinking — but before a full-time hire makes sense. Pipeline, positioning, and the right marketing infrastructure from day one.
How I work
Built to hand over, not to hang on.
Most consultants are incentivised to stay. My engagements are designed around the opposite: build the function, prove it works, then hand it to the person who'll run it permanently. Your board gets a marketing engine — not a dependency.
Diagnose
A clear-eyed read of where you are: positioning, pipeline, team, tech stack, and what your investors actually need to see. No hundred-page audit — a working view of what to fix first and why.
Build & run
I take the CMO seat and run the function. Positioning and narrative, demand generation, ABM, marketing infrastructure, agency management, and board reporting — with your team, at your pace.
Hand over
The engagement ends with a documented, owned, running function — often including hiring my own successor. Clean handover is the deliverable, not an afterthought.
The best measure of my work is how little you need me after it.
Engagements typically run one to four days a week over six to twelve months, flexing with the stage you're at. Every engagement has a defined end state agreed up front.
Services
One seat, full remit.
Positioning & narrative
The story that holds up in front of buyers, analysts, and your board. Messaging architecture, category framing, and the proof points to back it.
Pipeline & demand
Demand generation and account-based programmes built for considered, high-value B2B sales — from named-account strategy through to sequences, nurture, and sales alignment.
Marketing infrastructure
The CRM, website, data, and reporting foundations that make marketing measurable. Vendor selection, rebuild governance, and making sure you own what gets built.
Team & agencies
Hiring your permanent marketing leadership, structuring the team around them, and getting more from the agencies you already pay.
Board & investor reporting
Marketing translated into the language your investors use: pipeline coverage, efficiency, and the numbers that matter at your next raise or exit.
About
Speaking at a Slice Network event
Twenty years of B2B SaaS marketing, most of it where the stakes are highest: investor-backed, technical, and time-poor.
I'm Catherine Nichols. I've spent my career leading marketing for enterprise software, cybersecurity, and FinTech businesses — the kind where the product is complex, the sales cycle is long, and the board wants to see pipeline, not activity.
As a fractional CMO I work with PE and VC-backed companies at the stage where marketing leadership matters most: post-funding, pre-scale, when the next two quarters decide the shape of the next two years.
Maggie Marketing is the trading name of Nichols Consulting Group — and Maggie is the reason there's a dot in the wordmark.
Co-founder of The Slice Network — the UK's leading community of fractional marketing leaders, 1,300+ members across 20+ countries.
Visit The Slice
The Slice × Robert Half — The Rise of the Fractional CMO
Panel — hosted by Emperor
Get in touch
Thirty minutes.
No deck, no pitch.
Tell me where marketing is stuck. I'll tell you honestly whether a fractional CMO is the right answer — and if it isn't, I'll say so.
Book a 30-min call