Not an agency. Not a consultant. Your embedded growth partner
I help founders and scaling teams align marketing with what matters: revenue, customers, and predictable growth.
My Story
Hi, I’m Catherine, the expert behind MAGGIE Marketing. (Named after my plucky four year old daughter.)
Two decades in tech and B2B SaaS marketing leadership
I’ve worked across ambitious start-ups, scale-ups, and enterprise environments.
I’ve built teams from zero.
Scaled revenue engines.
Managed $4M+ budgets.
Delivered 10 x ROI.
I started MAGGIE because the biggest shift I’ve seen isn’t tactical. It’s structural.
Senior marketing is moving towards portfolio models. AI is collapsing execution time.
Too many founders and SMEs waste money on marketing that doesn’t connect to commercial goals. Growing businesses desperately needmstrategic marketing leadership, but aren’t ready for a full-time CMO.
I wanted to bring the same level of strategic thinking, leadership, and results-focused marketing to businesses that might otherwise go without.
Now, I plug in as your fractional CMO — strategist, leader, and doer. I work inside your business, not outside it, aligning marketing with what drives growth: revenue, customers, and traction. I believe in building genuine partnerships with the businesses I work with. When you succeed, I succeed.
Today, I work with a select group of clients, giving each the attention and dedication they deserve. I'm not here to pad out my client roster, I'm here to make a real difference in the businesses I partner with.
What I stand for
These values guide everything I do and shape how I work with every client
Genuine Care
I'm invested in your success. Your wins are my wins, and I treat your business as if it were my own.
Results Focus
Pretty strategies mean nothing without results. I'm obsessed with metrics that matter to your business - conversions, CAC, retention, and revenue.
Honest Advice
I'll always tell you what you need to hear, not what you want to hear. Honesty builds trust and results.
Let's See If We're a Good Fit
I work with a limited number of clients to ensure each gets my full attention. Let's chat about your marketing challenges.
Community
Building the fractional future
As one of the founders of The Slice Network, together with Jeremy Laight, we’re building a curated ecosystem for serious fractional marketers.
Because standards matter.
Fractional done well is powerful.
Done badly, it damages reputations. We care about raising the bar.