Not an agency. Not a consultant. Your embedded growth partner.
I help founders and scaling teams align marketing with what matters: revenue, customers, and predictable growth.
Hi, I’m Catherine
I’ve spent the last twenty years in tech and B2B SaaS marketing — working with ambitious startups, PE-backed scale-ups, and global public companies.
I’ve built marketing functions from the ground up, navigated acquisitions and fundraising rounds, and helped businesses scale across industries.
I started MAGGIE because too many founders and SMEs waste money on marketing that doesn’t connect to commercial goals.
Now, I plug in as your fractional CMO — strategist, leader, and doer. I work inside your business, not outside it, aligning marketing with what drives growth: revenue, customers, and traction.
What I stand for.
Clarity over jargon
I translate complex marketing into a straightforward strategy your team can act on, no buzzwords, just focus.
Collaboration first
I work with your team, not around them, building on strengths and creating alignment that lasts.
Results that matter
I focus on metrics that move your business forward — conversions, CAC, retention, and revenue.
Community / The Slice Network.
Building the fractional future.
In July 2025, I co-founded The Slice Network with Jeremy Laight, a community for fractional marketers to connect, collaborate, and grow together.
With well over 400 fractional marketer members already, our mission is to create a community dedicated to helping fractional marketers, new and experienced, connect, collaborate and support each other.
“Catherine's strategic marketing expertise and empathetic leadership style made her incredibly effective in leading our large EMEA team based in multiple countries.
She balanced driving results with genuinely investing in her team's growth, a rare combination that delivered exceptional outcomes.”
KATHLEEN FISCHER - COMMUNICATIONS DIRECTOR, INFIOS (FORMERLY KORBER SUPPLY CHAIN SOFTWARE)