What services does MAGGIE offer?

MAGGIE provides Fractional CMO, Marketing Director services and B2B marketing consultancy for startups and businesses starting to scale specialising in practical, results-driven marketing without the fluff or jargon.

What is a Fractional CMO or Fractional Marketing Director?

A fractional CMO or Marketing Director is a senior marketing professional who works with your business part-time, providing strategic leadership and expertise without the cost of a full-time hire. You get access to executive-level marketing experience tailored to your specific needs and budget.

What types of businesses do you work with?

MAGGIE specialises in helping tech and SaaS businesses, most recently in supply chain software, climate tech, and professional services sectors. We focus on ambitious tech startups, scaling businesses, and companies who need a boost with their marketing efforts.

What areas do you cover?

MAGGIE is based in Guildford, Surrey and supports startups and small businesses globally.

How is MAGGIE's approach different?

MAGGIE believes in practical, results-driven marketing without the fluff or jargon, with a roll-up-your-sleeves approach to getting things done. There's no one-size-fits-all approach. Instead, we provide guidance that fits your unique business, empowering you to make marketing decisions that align with your goals, values, and budget.

Do you offer one-off consultations or only long-term partnerships?

We offer both options. You can get advice on any marketing challenge, campaign, or project you're working on, whether that's a single consultation or ongoing fractional marketing leadership services.

What results can I expect?

MAGGIE focuses on helping you achieve real, measurable results, building sustainable success rather than just short-term wins. The goal is to help you stop random acts of marketing and build a sustained pipeline that actually drives sales.

Who’s behind MAGGIE?

MAGGIE is led by Catherine Nichols, an experienced marketing professional with expertise in both marketing strategy and demand generation. Previous experience includes leading large teams across multiple regions in EMEA at companies like Infios (formerly Körber Supply Chain Software) and Qlik (formerly Attunity).

How do I get started?

The best way to get started is to contact MAGGIE for an initial conversation. We can discuss your specific marketing challenges, goals, and how MAGGIE's services might be the right fit for your business.

Is MAGGIE suitable for early-stage startups?

Yes, MAGGIE specifically works with startups and scaling businesses. The fractional model is particularly well-suited for early-stage companies that need senior marketing expertise, but aren't ready for a full-time marketing leader.

Do you work with businesses outside of tech?

While MAGGIE specialises in Tech and SaaS businesses, we also work with professional services sectors and can provide guidance for various types of scaling businesses.