Fractional marketing services
Flexible marketing expertise at a fraction of the cost and risk
Why MAGGIE
Hiring senior marketing leadership is costly, time-consuming, and full of risk. When your business is scaling, you don’t have six to twelves months to find the perfect CMO—or time to onboard someone who needs to "figure things out."
You need someone who can plug in fast, deliver clarity, and drive results.
That’s where MAGGIE comes in.
I offer flexible, senior-level marketing leadership for B2B SaaS and tech companies at £5M+ ARR—whether you call it a Fractional CMO, Interim Marketing Director, or hands-on Growth Advisor. I work directly with founders and exec teams to:
✅ Step straight into your business and integrate with your team
✅ Create sharp, focused GTM and marketing strategies that align with commercial goals
✅ Solve scale-up challenges, from pipeline gaps to team structure
✅ Build and lead marketing execution that fuels revenue and supports growth targets
What sets my approach apart is the balance of strategic guidance and hands-on execution, ensuring that I get things done effectively. I provide direction and actively participate in implementing campaigns, crafting compelling content, optimising performance, and measuring outcomes to ensure your marketing investments deliver meaningful results.*
What sets MAGGIE apart
Proven scale experience - I’ve worked with companies from £5M to £100M+ ARR, designing marketing that drives real commercial outcomes—growth, valuation, investor confidence.
Execution and strategy - You get a partner who both sets direction and gets stuck in—running campaigns, improving funnels, sharpening messaging, and reporting on what matters.
No fluff, just growth - I focus on marketing that drives pipeline, shortens sales cycles, and supports board-level metrics. No vanity tactics. No overbuilt slides. Just outcomes.
Collaborative Leadership - Whether leading marketing teams, aligning with product/sales, or advising the board—I bring calm, confidence, and a highly practical approach.
* A study by PwC in early 2024 highlighted that 57% of UK businesses reported improved marketing ROI after adopting a fractional approach, highlighting the effectiveness of the fractional marketing model.
Who MAGGIE helps
MAGGIE works with B2B SaaS and tech scale-ups (typically £5M ARR scale-ups to companies heading towards £100M ARR) who want marketing to perform like a growth engine. This includes:
Companies scaling into predictable pipeline growth and commercial maturity
Founders or boards preparing for the next funding round or sale
Teams needing interim leadership, upskilling or GTM transformation
Organisations wanting to close the gap between marketing and revenue execution
What MAGGIE does
MAGGIE delivers hands‑on fractional marketing leadership tailored to scaling demands:
GTM strategy and positioning for clearer value, shorter sales cycles, and stronger conversion
Scalable demand generation programs, including ABM, inbound/outbound, and partner-led pipelines
Marketing operations and team structure to support growth—design, mentoring, recruitment
Executive alignment and investor-ready marketing reporting, aligning KPIs across finance, sales, and marketing
Interim leadership support until a full-time CMO is in place, ensuring momentum stays on track
How MAGGIE works
Flexible engagement model
Flexibility is key. I’ll adapt to your unique business needs and timeline. Most of my clients engage for at least two quarters with flexible scheduling from one to four days per week, allowing you to scale marketing support up or down as your business evolves.
Cross-industry expertise: Benefit from my diverse experience gained across multiple industries and business challenges. As a fractional marketing leader, I bring fresh perspectives, proven strategies, and innovative solutions learned from working with various enterprises directly to your business.
Transparent pricing: My fees are straightforward and based on how many days per week you need my expertise. We can work with either a daily rate or agree on a fixed cost upfront—whatever makes more sense for your project and budget.
“Catherine is a bundle of energy, gets a lot done, and is able to engage and communicate effectively across all levels of the organisation — a very capable B2B marketer.”
Freddie Talberg, Founder & CEO EMSOL