Fractional marketing services
Flexible marketing expertise at a fraction of the cost and risk
MAGGIE’s fractional CMO and marketing director services help startups, growing mid-market businesses, scale-ups and enterprise SaaS get the expert marketing leadership they need without the hefty price tag or commitment of a full-time hire.
Why work with MAGGIE?
Bringing on experienced marketing leadership is expensive and risky. Beyond the salary, there's all that time spent recruiting and onboarding, when what you really need is someone who can hit the ground running and help you focus on what matters most: driving sales, building great products, and delivering results to your investors and shareholders.
Consider MAGGIE your flexible marketing partner—whether you call it a fractional CMO, fractional marketing director, outsourced or interim marketing support, I'll work alongside your executive team to:
Fit seamlessly into your existing team structure and processes
Create practical, focused marketing strategies aligned with your business goals that actually work
Solve common growth and operational challenges
Boost your revenue and build a healthy sales pipeline
What sets my approach apart is the balance of strategic guidance and hands-on execution, ensuring that I get things done effectively. I provide direction and actively participate in implementing campaigns, crafting compelling content, optimising performance, and measuring outcomes to ensure your marketing investments deliver meaningful results.*
* A study by PwC in early 2024 highlighted that 57% of UK businesses reported improved marketing ROI after adopting a fractional approach, highlighting the effectiveness of the fractional marketing model.
Some of the experiences I have as a fractional CMO include:
Demand generation that delivers
Full-funnel audit to identify the gaps and missed opportunities
Channel and campaign performance deep dive
Strategic roadmap with quick wins and long-term plays
People, process and performance
Honest assessment of your current marketing team's strengths (and where they need support)
Leadership and transformation support because strong marketing starts at the top
Org structure and resource recommendations that align with your goals
Resource allocation optimisation - time, tools, and budget
How does it work?
Flexible engagement model
I’ll adapt to your unique business needs and timeline. Most of my clients engage for at least two quarters with flexible scheduling from one to four days per week, allowing you to scale marketing support up or down as your business evolves.
Cross-industry expertise: Benefit from my diverse experience gained across multiple industries and business challenges. As a fractional marketing leader, I bring fresh perspectives, proven strategies, and innovative solutions learned from working with various enterprises directly to your business.
Transparent pricing: My fees are straightforward and based on how many days per week you need my expertise. We can work with either a daily rate or agree on a fixed cost upfront—whatever makes more sense for your project and budget.
“Catherine is a bundle of energy, gets a lot done, and is able to engage and communicate effectively across all levels of the organisation — a very capable B2B marketer.”
Freddie Talberg, Founder & CEO EMSOL