Fractional marketing services

Get the excellence and experience of a senior-level marketer at a fraction of the cost

I work with startups, established mid-market enterprises, scale ups and / or investors (PE/VC) that may not want to commit to the overhead and benefits’ costs associated with hiring a full-time Marketing Director or Chief Marketing Officer (CMO). However, they still need experienced marketing leaders to help them lay the foundation to achieve accelerated growth, improved operational productivity and often an immediate impact.

Fractional marketing executives provide strategic guidance and leadership and help businesses develop and implement marketing plans, build brand awareness, execute marketing campaigns, analyse data, and optimise marketing performance. They work with internal marketing teams or external agencies to achieve the company's marketing objectives.

I provide strategic advice to founders, CEOs, investors and marketing team members. I’ll also work directly with teams to execute marketing plans and support them.

MAGGIE’s fractional marketing service is very flexible and bespoke to each situation.

I can help if you:

  1. Need to an interim senior marketing resource to bridge the gap until you have a full-time marketer. I'll lead your marketing team and serve as a member of your Executive Leadership Team without the expectation of a full-time, permanent position.

  2. Are early stage and need help building early momentum with revenue by bringing value quickly and delivering growth

  3. Are under-resourced or the team has no space to focus on strategic priorities by supporting the team and improving set up

  4. Have a knowledge gap within the team by bridging it and up-skilling the team

  5. Have specific project/s that need to be delivered, by accelerating it’s delivery and ensuring it achieves the objectives

How does it work?

  • Flexible - I’ll support you for a defined period for a minimum term of one quarter. It’s most common for me to work 1 to 4 days per week with any one client.

  • Fees - engagement is based on the number of days per week required. We can agree a daily rate or a fixed fee agreed upfront based on deliverables.

“Catherine is a bundle of energy, gets a lot done, and is able to engage and communicate effectively across all levels of the organisation — a very capable B2B marketer.”

Freddie Talberg, Founder & CEO EMSOL